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IIBA Certification in Business Data Analytics (IIBA-CBDA) · IIBA
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The Principle of Similarity states that the brain groups objects together that are similar in appearance, such as color, shape, or size , . By using color to associate objects, the analyst reduces visual complexity, making it easier for stakeholders to perceive patterns and relationships
C. Similarity
Page 66 - Apart from these basic principles on visualizations, analysts should be well versed in the design concepts and frameworks for visualization. For example, a good visualization might include 6 core principles from Gestalts' theory of design: proximity, similarity, enclosure, closure, continuity, and connection. (nothing more in the guide - had to research and read up on this)