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IIBA Certification in Business Data Analytics (IIBA-CBDA) · IIBA
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Streamlining the checkout process reduces friction, improves the user experience, and directly targets the conversion rate for those already interested in the brand
B. Ensure the sales checkout process is streamlined
By making the checkout process more efficient, user-friendly, and possibly faster, the retailer can reduce friction and encourage more repeat visitors to complete their purchases.