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Certification of Capability in Business Analysis (CCBA) · IIBA
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Benchmarking is the elicitation technique that involves comparing an organization’s processes, performance, or practices against industry peers or competitors to identify strengths, weaknesses, and improvement opportunities. This analysis helps stakeholders understand where the organization stands relative to others and informs strategic decisions. BABOK Reference (Chapter 10: Techniques - Benchmarking): Benchmarking explicitly focuses on external comparisons to drive performance improvements or competitive advantage.
D. Benchmarking
D. Benchmarking