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Certification of Capability in Business Analysis (CCBA) · IIBA
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Business goals and objectives articulate the specific outcomes (ends) the organization aims to accomplish, such as growth targets, market expansion, or operational efficiencies. They provide strategic direction and align initiatives with the organization’s vision. BABOK Reference (Chapter 6: Strategy Analysis - Define Business Need): Goals and objectives define the desired future state the organization strives to reach, guiding the identification of business needs and solution strategies.
B. They describe the ends that the organization is seeking to achieve.
B. They describe the ends that the organization is seeking to achieve.