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Certification of Capability in Business Analysis (CCBA) · IIBA
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When an organization faces recognized competition in the marketplace, the business need is often driven by external drivers. These include market forces, competitor actions, customer demands, or regulatory changes that compel the organization to adapt to remain competitive. BABOK Reference (Chapter 6: Strategy Analysis - Define Business Need): External drivers such as market competition directly influence the identification of business needs, prompting initiatives to innovate, improve efficiency, or differentiate offerings.
B. From external drivers
B. From external drivers