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Professional Scrum Product Owner II (PSPO II) · Scrum
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- In the Kano model, Excitement (also called Attractive or Delighter) attributes are features customers do not expect but love when discovered — they create delight. Must-be features cause dissatisfaction if missing, Performance features scale linearly with satisfaction, and Indifferent features have no impact. PSPO II uses Kano to discuss prioritization beyond pure value scoring.