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Salesforce Certified Marketing Cloud Email Specialist · Salesforce
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Explanation: When managing large data sets, especially when it involves one million subscribers, efficiency and performance are critical considerations for keeping data up-to-date without causing system performance issues or unnecessary complexity. Here's why the other options are less feasible: A. A file drop automation to execute an import every time a record is updated or added: This could lead to an overwhelming number of file drops and imports, especially considering the size of the database (one million subscribers). It's highly inefficient and could put an unnecessary load on the system, leading to performance issues.
D. A scheduled automation to occur every 15 minutes to ensure the data is current: While this would provide near real-time updates, it could be very resource-intensive, leading to system slowdowns. With large databases, it's generally unnecessary to have updates processed so frequently unless the business model requires real-time data updating, which is rare.
it should be A