MKT-EMAIL Question 15

Community Discussion

Written by other learners. Comments can disagree with the marked answer — check the official documentation when in doubt.

• Chose BC1

  To optimize email design while honoring branding guidelines and ensuring subscribers get the best experience possible, Northern Trail Outfitters should consider the following best practices: 1. Style alt text for when images do not display automatically: This ensures that subscribers still get the message even if images are blocked or do not load, maintaining a good user experience. 2. Add background colors that match branding: This helps maintain brand consistency and enhances the visual appeal of the email, even if images do not load. So, the correct options are: B. Add background colors that match branding. C. Style alt text for when images do not display automatically.

• 1

  AC Not b: because Overuse of background colors may impact readability and distract from the content

• 1

  While overuse could impact the overall readability , The question is focused on giving best experience to the user - We use brand builder to make changes to the color schemes that match with Company's branding , logo etc BrandBuilder allows you to customize the color scheme used within your Email Studio account. Use BrandBuilder to select color schemes that match your company’s logo. You can use the color scheme when you design your email template to help maintain brand integrity. Based on the colors of the logo you upload, BrandBuilder provides you with several pre-designed color schemes. After you choose how to privately label your account, BrandBuilder applies the color scheme, providing your users with a branded experience. So the correct answer would be B&C