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IIBA Certification in Business Data Analytics (IIBA-CBDA) · IIBA
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Ans C; Customer retainment question is part of growth and expansion of the organization. So this is asking the right research question.
C. What is the number of customers retained over the past 3 years? Based on the scenario; C is more relevant- based on the context of the first question asked by the BA.
Ans C. What is the number of customers retained over the past 3 years? Why the Other Options Are Less Relevant: A. What is the time to market the software? Time to market is an important metric for product delivery and development efficiency but does not directly relate to sales performance. B. What is the total cost incurred per year? While cost control is essential for profitability, it is more relevant to financial performance than to evaluating sales performance. D. What is the average time for conversion? Conversion time is helpful for assessing the efficiency of the sales pipeline, but it is secondary to understanding customer retention when evaluating long-term sales growth and expansion.