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Certification of Capability in Business Analysis (CCBA) · IIBA
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End users interact directly with the organization’s systems, processes, or products daily. They experience inefficiencies, defects, or challenges firsthand, making them most directly aware of operational problems that could trigger a business need. Their feedback is critical for identifying pain points and opportunities for improvement. BABOK Reference (Chapter 2: Business Analysis Planning and Monitoring - Stakeholder Analysis): End users are highlighted as key stakeholders who provide insights into practical challenges and requirements, as they are closest to the operational realities of the solution.
A. End users