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Certification of Capability in Business Analysis (CCBA) · IIBA
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Marsha wants to prioritize requirements based on their cost-benefit analysis and relative value to the organization — this directly aligns with the business value–based prioritization approach.
Marsha is advocating for a business value prioritization approach, which evaluates requirements based on their cost-benefit analysis and the relative value they deliver to the organization. This method focuses on maximizing return on investment (ROI) by prioritizing requirements that provide the highest benefit relative to their cost. The BABOK Guide (Chapter 5: Requirements Life Cycle Management - Prioritize Requirements) highlights business value as a key criterion for prioritization, ensuring alignment with organizational goals and resource optimization.
CBR Ratio