You work for a large retailer and have been asked to segment your customers by their purchasing habits. The purchase history of all customers has been uploaded to BigQuery. You suspect that there may be several distinct customer segments, however you are unsure of how many, and you don’t yet understand the commonalities in their behavior. You want to find the most efficient solution. What should you do?
Select one answer.
Marked answer: A
Community Discussion
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Chose A3
A) K-means is ideal for unsupervised clustering
Chose A3
K-means algorithm is used for grouping/clustering data in unsupervised learning experiments.
