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C. Enforcing master data management principles and practices
See 3.10 Extract, Transform and Load (ETL) in the guide: ETL is often used to make data available from a variety of sources to a target repository that acts as a single standardized source of data for further analysis to drive important insights.
"One source of the truth" typically refers to the goal of having a single, consistent, and reliable source of data that all stakeholders and systems can refer to. This is usually achieved through Master Data Management (MDM), which involves defining and managing the critical data of an organization to ensure a single point of reference for all data.
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