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Page 280 A focus group is a form of qualitative research. The activities are similar to that of a brainstorming session, except that a focus group is more structured and focused on the participants’ perspectives concerning a specific topic. It is not a interview session conducted as a group; rather, it is a discussion during which feedback is collected on a specific subject. The session results are usually analyzed and reported as themes and perspectives rather than numerical findings
B is correct. A focus group is a form of qualitative research. The session results are usually analyzed and reported as themes and perspectives rather than numerical findings.
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