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Salesforce Certified Data Architect · Salesforce
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Data Quality issues are solved using ERP as system of truth (B). Duplicate issues would be solved with a de-dupe solution (D). B and C together would not solve dupe issues
B is right because we're told that the master is in ERP, so we want ERP as truth. However, the second part needs to consider how we de-dupe. That leaves A,C,or D. C doesn't make sense because it doesn't consider de-duping. While A could apply, it doesn't make sense, as thneeb points out, we wouldn't make dedupe in the child system if ERP is the parent, so the better answer is D. Also as tobicky points out, it's easier to maintain the account going forward if ownership is established.
B. Integrate Salesforce with ERP, and make ERP as system of truth. This would ensure that the data in Salesforce is always up-to-date and consistent with the data in the ERP system, which is the customer master. D. Implement a de-dupe solution and establish account ownership in Salesforce. This would help to prevent the creation of duplicate account records in Salesforce and improve data quality. Establishing account ownership would also help to manage the account data more effectively. These solutions would address both the issue of duplicate records and the data quality issues that the sales teams are experiencing