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ISACA COBIT 2019 Foundation · Isaca
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Innovation/Differentiation are Strategy architypes that form part of the Design Factor 1: Enterprise Strategy. The enterprise focus on offering different and/or innovative products as well as services to their clients.
C. enterprise strategy design factors. Innovation and differentiation are examples of enterprise strategy design factors. These factors relate to the strategic choices an organization makes to achieve its objectives and create a competitive advantage in the market.