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Certified Associate in Project Management · PMI
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- Processing daily customer service inquiries is an ongoing, repetitive activity that sustains the business - this is the definition of operations. Building a headquarters, developing software, and launching a marketing campaign are all temporary endeavors with unique outcomes and defined end points, making them projects. The distinction matters because projects and operations are managed differently: projects use progressive elaboration toward a unique deliverable, while operations focus on efficiency and consistency of repetitive processes.