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B. Whether the service is being created for internal or external customers ✅ Why: In ITIL 4, value streams are driven by how value is created and realised, not by teams, practices, suppliers, or delivery methods. You only need multiple value streams when there are meaningfully different types of demand that require different paths to value. Creating a service for: Internal customers (e.g. efficiency, compliance, cost control), versus External customers (e.g. revenue, experience, market differentiation) often involves different outcomes, expectations, risks, and measures of value, which can justify separate value streams.