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Using Flow to trigger a change data event ensures that the data changes (such as the nightly file) trigger an update of the calculated insights and segments. This guarantees that the most up-to-date data is available when the activation processes run. This process also ensures that any calculations based on the ecommerce transactions (e.g., spending patterns, customer activity) are recalculated in time for the scheduled activations, maintaining the accuracy of the customer’s campaign messaging.