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You CAN'T do identify resolution without first doing the data mapping.
Summary Flow: Ingestion + Data Mapping ✅ Identity Resolution ✅ (Required before segmentation) Segment Creation (Optional:) Calculated Insights Activation
Identity Resolution is the process of unifying and deduplicating customer profiles across multiple data sources. It ensures that the data is accurately matched and merged into a single, unified view of the customer. Without Identity Resolution, the ingested data may contain duplicate or fragmented profiles, leading to inaccurate segmentation and activation. Data mapping is typically done during the ingestion phase to ensure that the data is correctly structured and aligned with the target schema. It is not a prerequisite for segmentation and activation after ingestion is complete.