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Select 2 answers.
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A. Select contact points When configuring an activation in Salesforce Data Cloud, you need to specify the contact points (e.g., email addresses, phone numbers) to ensure the correct channels are used for activation in Marketing Cloud. C. Choose a segment Activations in Data Cloud are driven by segments. You must select the segment created based on the RFM scores to activate the relevant audience in the Marketing Cloud target.
To configure the activation for Northern Trail Outfitters (NTO) based on the RFM scores, you need to: A. Select contact points. C. Choose a segment. These actions ensure that the correct individuals are targeted and the appropriate segment is used for the activation.
Selecting contact points and adding additional attributes are useful but not essential for this process